William C. “Jake” Jacobs, CPA is our President, Chief Financial Officer and Treasurer. Prior to joining LFTD Partners Inc., Mr. Jacobs worked in the Assurance Division of EY, auditing both publicly traded and privately held companies in EY's Los Angeles and Chicago offices. In 2010, Mr. Jacobs graduated from the University of Southern California, with a double major in Accounting and Business Administration with a concentration in Finance. In both 2024 and 2015, Mr. Jacobs won the Gold Medal at the United States of America Snowboard and Freeski Association (USASA) National Championships in the Boardercross Snowboard Men’s event, in the Master (30-39) and Senior (23-29) divisions, respectively. He is also an avid kiteboarder and wakeboarder.